Perdue
I spent about four years working on Perdue, from redesigning their website to broadcast to writing and directing a social content series on Perdue farmers.
Broadcast
Web Site
When you have a great brief the work isn’t just easier, it’s much better too. We knew who we were talking to, moms who wanted to be like Rachel Ray, but sometimes life gets in the way. And we knew we wanted to help them turn their to-dos into ta-das. So, we built a website that inspired, and instructed them on how to put a great meal on the table, no matter how much time or energy they had.
Social
When you work on a beloved brand like Perdue for as long as I did you have to find new ways to keep the brand fresh. Sometimes that means spending a couple of weeks on farms wrangling birds, sometimes you have to break some rules.
Raised Right In America
I wrote and directed a documentary series of short-form videos that tell the story of organic farming and animal welfare from the farmer’s point of view. We created teasers, featuring one proof point each, that drove to the longer, full-story videos. Below are the six-second “bumpers” we used in social and helped double Perdue’s engagement rate.
