DataRobot
Looking for a new challenge I took a position at DataRobot, an AI SaaS company, where I played a pivotal role in developing a world-class B2B brand. Leading a team of creative professionals, I oversaw projects ranging from simple advertisements to full-scale launch events and the company’s thought leadership platform, More Intelligent Tomorrow. We partnered with the McLaren F1 Racing Team to create a game for fans, and I even have some shaky footage of both drivers playing the game before a race — a career highlight. We built an extensive catalog of custom brand assets — both motion and still — allowing us to brand everything we touched; website, white papers, fact sheets, demo videos, events, everything.
Overview
Daitch + DataRobot Creative Reel
Product Launch Events
Three times a year I produced these 45 minute long virtual events: critical marketing moments for the brand and massive drivers for the sales team. From creating a unique look and feel, to overseeing all of the promotional materials, to actually filming and directing the presenters these events were incredibly intensive and lots of fun to work on. Here is a recap of a recent event, and an intro Hype video to another.
DataRobot Launch Event Recap
DataRobot Launch Event Hype/Intro Video
More Intelligent Tomorrow
This thought leadership platform was built around an ongoing podcast and featured two to three articles a week and quarterly mini documentaries (one of which was a Webby Award Honoree); all the content was focussed on AI and what the future holds. I helped develop the look and feel and produced a ton of the content as well.
More Intelligent Tomorrow
McLaren F1 Racing Team Partnership
I spearheaded the creative on this partnership; putting logos on the cars, social promotions, building a game for fans, and I even got to help with the development of a track temperature prediction tool that the McLaren race strategists used in real time during the races.
